This is an interesting post by John Folls on October 21.<\/p>\n
We tend to agree with John; the biggest problem that most owners have is that they didn’t do market research before they opened the doors, so they don’t know a USP, don’t know who their customers are, and can’t figure out how to market to reach them with any promotional vehicles. Ergo, no marketing sense. So, John’s post is a little ungrounded in reality.<\/p>\n
So, along comes some advertising guy or gal and sells them a package which may or may not be suited to their customers. This does hurt, mostly the bottom line. However, it can help illuminate what does work.<\/p>\n
Now, having said that, many marketing consultants will function as the marketing department for businesses, albeit a rather expensive one. I also own the Marketing Doctor consultancy, which was set up on the premise that most companies didn’t know how to market, and having done over 200 consults in the 20+ years it was active, many of which were retainers for such companies, it was and\u00a0is a good concept. We normally functioned as the marketing and sales\u00a0department, normally growing a client to the point where they could hire a good specialist to replace us. We still fix marketing and sales through Solutions Forum.<\/p>\n
Here’s the link to John’s article: http:\/\/smallbiztrends.com\/2012\/10\/5-reasons-why-do-it-yourself-marketing-can-actually-hurt-your-business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" doing your own marketing can hurt your business Continue reading