Facebook has been the rage personally for some time, but the question arises, ‘how do I use it for my business’, or ‘should I use it for my business?<\/p>\n
Eileen Zimmerman, writing in NYTimes.com thinks you should, but she missed one key ingredient: if you build it on Facebook, will your customers come? By that we mean, is a presence on Facebook something that will influence your customers to buy? (Even if you go into the Small Business section, which is b2b oriented, will it influence your customers?)<\/p>\n
It boils down to ‘what do my customers think?’ Have any of them found out about me through Facebook?’ How many? How much is it going to cost?<\/p>\n
If you don’t have any or many customers yet to sample, can you make an educated guess based on their demongraphics?<\/p>\n
Anyway, here’s Eileen’s link: http:\/\/nytimes.com\/2012\/07\/26\/business\/smallbusiness\/small-businesses-win-customers-on-facebook<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Small businesses need to ask their customers if they’d like a have a facebook page, or just do it, based on demographics of your target market.o Continue reading