Something we’ve noticed in calling around to businesses is that they’re leaving their phone numbers off their web sites.<\/p>\n\n\n\n
This might be a US-only post, but we’d like to know what the situation is in other countries.<\/p>\n\n\n\n
We know that it’s a pain to answer the phone at times.<\/p>\n\n\n\n
But, you never know who might call. Even the robocalls.<\/p>\n\n\n\n
You should think about how your customers and prospects might find you. It’s not about the big yellow book with phone numbers in it anymore.<\/p>\n\n\n\n
Even direct mail is making a comeback…keep up those customer lists, write snappy headlines and relevant comments and so forth.<\/p>\n\n\n\n
We even have recommended trade shows on occasion.<\/p>\n\n\n\n
We still happen to like telemarketing for b2b applications, but we’re in the minority.<\/p>\n\n\n\n
For b2c, all of those social media sites can work, as can your website, but make sure that it’s all customer centric. Phone numbers, emails, lists of execs, so forth.<\/p>\n\n\n\n
And you have to keep track of where the customers come from!<\/p>\n\n\n\n
Who said being a owner, CEO or marketing\/sales person was easy?<\/p>\n","protected":false},"excerpt":{"rendered":"
Something we’ve noticed in calling around to businesses is that they’re leaving their phone numbers off their web sites. This might be a US-only post, but we’d like to know what the situation is in other countries. We know that … Continue reading