{"id":1358,"date":"2016-05-03T08:27:49","date_gmt":"2016-05-03T15:27:49","guid":{"rendered":"http:\/\/theasoe.com\/blog\/?p=1358"},"modified":"2016-06-04T09:21:20","modified_gmt":"2016-06-04T16:21:20","slug":"apples-long-slow-slide","status":"publish","type":"post","link":"http:\/\/www.theasoe.com\/blog\/?p=1358","title":{"rendered":"Apple&#8217;s Long Slow Slide"},"content":{"rendered":"<p>This was a headline referring to Apple&#8217;s stock price, but that&#8217;s not the point of this post.<\/p>\n<p>It seems to us that Apple has gotten where it is by missing one of the tenets of business: if you&#8217;re an innovative company, you better keep innovating.<\/p>\n<p>Clayton Christensen of Harvard first outlined this problem in the 1990s in two books about innovation that said basically once you start innovating, you can&#8217;t stop, or your company stagnates. Facebook appears to get this, but it&#8217;s where Apple was 20 years ago. Google has continued to innovate.<\/p>\n<p>And, as a result of past successes, Apple is sitting on enough cash to go buy a small country. Seriously, why not go buy Vodaphone in Europe? And buy another telecom\u00a0in China?<\/p>\n<p>Seriously, the one product that really should have been introduced earlier is the low priced (comparatively) IPhone SE. But, we&#8217;ll bet there was a big fight inside Apple about diluting the brand. However, consumers here and abroad have been clamoring for a cheaper IPhone for the last five years.<\/p>\n<p>The ICar looks most interesting, but we&#8217;ll bet that it comes out at too high a price, say $50k when it should be $35k.<\/p>\n<p>As I&#8217;ve said before, but it bears repeating, Tim Cook doesn&#8217;t strike me as the most innovative guy. I&#8217;d like to see him move up to Chairman of the Board and put Jonny Ive into his job.<\/p>\n<p>So, Apple, we hope you take these lessons to heed. See you at the stockholder&#8217;s meeting.<\/p>\n<p>And here&#8217;s an update, based on what Apple is doing in India: Here&#8217;s Tim Cook chatting up the leaders of India and getting rebuffed about putting in Apple stores. Meanwhile, street and small shop vendors are selling the heck out of recon Apple I Phones. It seems to me that Apple is missing a market here: what happens to all those I Phones that get turned in for new ones? India might just be the tip of the market.<\/p>\n<p>This miss is a classic case of not understanding India and what countries need. Seems to me that some Apple country manager should tell Cook that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was a headline referring to Apple&#8217;s stock price, but that&#8217;s not the point of this post. It seems to us that Apple has gotten where it is by missing one of the tenets of business: if you&#8217;re an innovative &hellip; <a href=\"http:\/\/www.theasoe.com\/blog\/?p=1358\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[623,731,30,1,5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1358"}],"collection":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1358"}],"version-history":[{"count":3,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1358\/revisions"}],"predecessor-version":[{"id":1369,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1358\/revisions\/1369"}],"wp:attachment":[{"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.theasoe.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}