Tag Archives: Marketing

The Rise of the CEO Support Group

Posted on May 11, 2015 by asechmentor@gmail.com

ceo groups are a useful tool in the ceo’s toolbox Continue reading →

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Marketing That Pays Off

Posted on March 23, 2015 by asechmentor@gmail.com

Spend what you must on marketing, don’t worry about wasting some money, and figure out how to close the prospects your marketing generates. Continue reading →

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How Not to Run a TV Promotion

Posted on January 6, 2015 by asechmentor@gmail.com

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading →

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Check Your Life Insurance Policy

Posted on December 30, 2014 by asechmentor@gmail.com

Well, it’s the end of the year, nearly, and I thought that we’d impart a little wisdom on something that happened recently. Actually reading your life insurance policy probably ranks right up there with reading the phone book, and I … Continue reading →

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6 Ways to Track Your Competition’s Marketing Strategy

Posted on May 30, 2013 by asechmentor@gmail.com

6 ways to keep track of competitors, which is one of the essential things you should do Continue reading →

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Learning How to Set the Right Price

Posted on April 13, 2013 by asechmentor@gmail.com

Getting pricing right is critical Continue reading →

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Where Should I Invest My Marketing Dollars?

Posted on March 16, 2013 by asechmentor@gmail.com

The referenced article portrays a business struggling with a decision on where to spend marketing dollars; it’s good, but we have some ideas. Continue reading →

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Test Early and Often

Posted on March 1, 2013 by asechmentor@gmail.com

test your product or service idea with customers as you go along Continue reading →

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The 10 Hardest Things About Running a Business

Posted on January 19, 2013 by asechmentor@gmail.com

the top problems faced by business owners every day Continue reading →

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Connecting Marketing and Sales for improved revenue performance

Posted on January 16, 2013 by don.gray@salesengineeringgroup.com

Getting marketing and Sales to work well together will probably be a challenge forever but some organizations are making serious progress at overcoming this traditional roadblock.  The article in the link shown below offers three good suggestions on how to … Continue reading →

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