Author Archives: asechmentor@gmail.com

A Tale of Two Products

Mike Lindell is a smart guy and an excellent businessman; look what he’s done with a plebian product (pillows) and leveraged them into an empire. He really hasn’t put a foot wrong….good usp, good selection, leveraging pillows into associated products, … Continue reading

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If You’re Big Why Aren’t You Profitable?

Back in the day when I was in charge of all financial planning at Ford Credit, whenever a division would come up with an idea, they had to come up with a ‘steady state’ level of sales, or branches, and … Continue reading

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Robocall AI

We get 4 or 5 robocalls a day selling car or personal insurance, health plans or somesuch. All are high volume call applications. We have noticed when we’ve answered the local ones (who might be potential clients) that they apparently … Continue reading

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WeWork Wobbles

We like the idea of co-working spaces. We have occasionally operated from one, and have recommended them to our smaller clients. One of our clients operates a worldwide business from a co-working space, with a big assist from 40 or … Continue reading

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Product and Service Positioning

This stuff might be old hat in the US, but not so much internationally. Basically, what we advocate is positioning IN CUSTOMER PERCEPTIONS. What they think is reality, not what your marketing department tells you. A quick way to get … Continue reading

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Relationship Selling

This is a style of selling products or services to your customers where you establish a modest relationship with them before you try to sell them. The reason you want to do this is to establish trust in your customers … Continue reading

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Radio Free China

I was watching Fox News recently about the plight of the Chinese people, and the fact that they apparently have little knowlege about what’s going on outside China. Taiwan would be a logical broadcasting spot, since it’s just off the … Continue reading

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Impeachment Bushwa

Normally, this wouldn’t be a topic for Entrepreneurial News, but if President Trump were impeached, it would be bad for the business community in the US and, by extension, around the world, IMHO, so it’s an appropriate topic. But, we … Continue reading

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Strategies to End Cash Flow Insommnia

Inc. Magazine put this article out this month, but it’s some some rather unusual statements beyond the 3 reasons, so we’ll editorialize on their headings. Making payroll: Inc. would like you to use just-in-time workers, but in a full employment … Continue reading

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Mad Dog’s Maxims For Leadership

Gen. James Mattis has written an excellent book on leadership, called Call Sign Chaos, (the name Mad Dog was given him by some admiring troops in the Gulf War). If you can get through the military jargon and campaigns, there … Continue reading

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